Social Responsibility

Social Responsibility


We are as passionate about social responsibility as we are about emoji. We are continually working on making our production as good to people and planet as we can.

We seek to work only with the most trustworthy and certified suppliers. And we even do part of the production ourselves, by hand.

Keeping it local also ensures good transparency in the production. Our biggest supplier of clothing is Danish and located less than 1km from our head office. All of our prints are made in Denmark or Sweden, and patches are made in Finland.

Good quality also adds positively to the sustainability of our products. The prints for example are all Oeko-tex certified, PVC free and can be washed at up to 85 degrees Celsius. They are made to last and keep looking good because we believe that is important.



Some info of the certificates relating to our products:



100% organic cotton by GOTS Sustainable Textile methods certified and inspected by Control Union. The aim of the standard is to define requirements to ensure organic status of textiles is made using organic raw materials and environmentally and socially responsible methods. Learn more...


EU Eco-Label

The official EU label for Greener Products. Eco-labelled products have comparatively modest impact on air, water, soil, quality, natural resource consumption, global warming and biodiversity. Products must pass rigorous environmental fitness tests, with result verified by an Independent body. The label adorns top-performing product only. Learn more...



The Fairtrade Certification Mark is your independent guarantee that the cotton in this product has been certified in accordance with international Fairtrade Standards. The cotton farmers are paid a fair price. The environment is protected as much as possible. The farmers decide democratically how to invest in social projects in their community. Learn more...



SA8000 is based on the principles of international human rights norms. It measures the performance of companies in eight key areas: child labour, forced labour, health and safety, free association and collective bargaining, discrimination, disciplinary practices, working hours and compensation. Learn more...


Oeko-Tex 100

Oeko-Tex 100 Standard comprehensively addresses the Human Ecology component of textile products. It evaluates and screens for any harmful substances present within processed textiles, which are intended to come into contact with consumers. Learn more...